PlatinumGames Explains Their Crowdfunding Strategy

PlatinumGames' Crowdfunding Strategy has become a topic of intrigue, especially with their recent campaigns aimed at revitalizing beloved titles. Speaking to VGC in Tokyo ahead of their Kickstarter initiative, studio head Atsushi Inaba elaborated on how they intend to engage with fans and leverage community support.

Goals of the Campaign

The Wonderful 101 campaign exemplifies PlatinumGames' focus on several key objectives:

• Community Engagement: Strengthening the bond with fans through direct involvement.
• Financial Independence: Reducing reliance on traditional funding sources.
• Market Testing: Measuring interest in re-releases and new projects before committing fully.

Understanding the Process

PlatinumGames' crowdfunding journey is not just about raising funds but also about creating a dialogue with their audience. Here’s how they approach it:

1. Pre-launch Buzz: Building anticipation through teasers and community engagement.
2. Transparent Goals: Clearly outlining financial targets and project scopes to foster trust.
3. Feedback Mechanisms: Actively soliciting input from backers to shape development.

Unique Selling Points

Several factors make PlatinumGames' campaigns stand out in the crowdfunding landscape:

• Established Franchise: Fans already familiar with titles like The Wonderful 101.
• Creative Freedom: The opportunity to explore ideas that may not fit into traditional funding models.
• Exclusive Rewards: Offering backers unique content and experiences that enhance their connection to the game.

Future Implications

The success of this Kickstarter not only reflects on PlatinumGames' projects but also sets a precedent for future crowdfunding initiatives in the gaming industry. Key takeaways include:

• Fan-Driven Development: Games shaped by those who play them, increasing satisfaction and sales.
• Industry Innovation: Paving the way for new models of financing and collaboration in game development.

With a clear vision and dedication to their community, PlatinumGames is redefining the crowdfunding experience, making it more collaborative and rewarding for their fans. As they continue to push boundaries, the gaming landscape may very well change in their favor.